Following his years in Project Finance, where he evaluated companies and studied markets, he has applied social science (and competitive theory) to a range of issues in order to see what’s shaping a market, a cause or a behavior. He has advised nonprofits, new ventures and global companies.
Most recently he did an extensive analysis of the market for passive buildings and the decision-making process of buyers, funders and end users in order to find clues as to how to increase the size of the market and how to reduce the barriers to widespread adoption of passive technology.
He founded Erase40 in order to develop market based initiatives that drive up demand for passive buildings and in order to serve as a decision lab for different players in the building ecosystem.
He is a graduate of NYU and of SGIB’s investment banking program.