Tim is passionate about applying the answers to the why-we-do-what-we-do question to work and life. He is the founder of BehaviorAlchemy, a consultancy that brings the behavioral lens to improving the actions of workers, customers and policy makers. He is a co-founder, with Kurt Nelson, PhD, of the Behavioral Grooves, a meetup and podcast with listeners in more than 70 countries. Previously, Tim was Vice President of Reward Systems at BI WORLDWIDE where his responsibilities included a $300 million global portfolio of reward systems and platforms, the thought leader for the application of behavioral sciences and was the chief liaison to research partners around the world. Tim believes people underestimate the role of the unconscious in our behaviors and hopes the application of good behavioral science can remedy that.