What We Do

We’re using an established, evidence-based process to speed the adoption of climate safe, zero emission buildings.

With each program we focus on a specific decision maker (such as developers, lenders, home buyers, and renters) to make it easier for them to choose a zero emission building.

We want to make it easier for people to make good decisions when it comes to buildings. Because these decisions can impact our lives in countless ways. 


An Already Established Process

It’s happened before!

We as a society examined what occurs when a person picks up a cigarette. We looked at the social costs (cancer, heart disease, children with asthma) and, when we decided these costs were too high, we found a way to respond to the issue: target the behavior.

Social scientists used behavioral science to find ways to prevent people from picking up cigarettes in the first place and help others quit.

They looked at related behaviors—how they get introduced to the idea, where they go, when they get the urge to try it, which people model the behavior—and they developed programs that interrupted the cycle. 
Erase40 will apply this same process to speed the adoption of climate safe buildings. 


3 Paths To Better Buildings

There are three ways to speed this transition from conventional buildings to zero energy ones. Which one is best, fastest, most effective? 


Mandate change via policy or code changes

Mandating a behavior is difficult to do and meets with a lot of resistance. For manufacturers this means a very long wait and bearing the costs of a sluggish market for many years.



Give financial incentives to developers, home buyers and others

Financial incentives are simple and often effective. But they are also expensive, difficult to sustain and usually fail to address the underlying problem.



Find small behavioral levers that drive up demand for these buildings

What about behavioral levers? These efforts are targeted, low cost and effective. This approach largely makes irrelevant the efforts of those who wish to resist change because it's difficult to fight the direction of the market.



A Rapid Switch To Zero Energy Buildings

Erase 40’s mission is to develop market-based initiatives that result in the widespread adoption of a low carbon building technology called Passive House.

Adopting this technology may be one of the easiest and least costly ways to greatly reduce carbon emissions around the world. Buildings are responsible for approximately 40% of all carbon emissions in the U.S. and globally, but a switch to this low carbon building technology can reduce this number drastically. 
There are other benefits too. Widespread adoption of this technology would also reduce people’s exposure to air pollutants and lower their monthly energy and repair costs.

  • Fewer people with chronic exposure to air pollutants

  • Reduced ongoing costs for renters and households

  • Fewer people under financial stress from high heating costs

  • A significant reduction in CO₂ emissions

  • Higher savings rates

  • Reduced asthma rates

  • Fewer defaults and bankruptcies resulting from energy and repair costs

  • Fewer low income and fixed income people asked to make impossible choices

  • Fewer children growing up in noisy and polluted environments


7 Reasons

Passive House Technology Is A Good Way To Reduce Emissions


Technology exists now, not years away


The technology is performance-based and measurable


No shift in the public’s attitudes about the environment required


No large investments in infrastructure required


No major changes to the economy required


Applicable to all regions and all building types


Capable of reducing a major contributor of emissions, from 40% to nearly zero

Learn more about Passive House Technology

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